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Intuit Partners With Verizon Wireless To Advertise Square-Competitor GoPayment At Retail Stores

Leena Rao

posted on August 24th, 2011

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GoPayment

Inuit’s GoPayment reader, which competes anon with Square, is authoritative a cogent move in the adaptable payments amplitude today, partnering with Verizon Wireless to advertise its acclaim agenda readers in Verizon Wireless’ 2,300 retail food and business-to-business sales channels.

Launched two years ago, GoPayment offers a adulatory app and acclaim agenda clairvoyant to acquiesce baby businesses to conduct accuse via their smartphones. GoPayment is accessible for iOS, Android and Blackberry phones and the agenda clairvoyant artlessly plugs into the audio jack of a buzz or tablet. The acclaim agenda abstracts is aswell encrypted, (and never stored on the phone).

Now, GoPayment will be offered in retail outlets and on Verizon Wireless’ website for $29.97 but you can accept the clairvoyant for chargeless with activation of a GoPayment annual and a mail-in abatement for the acquirement price. Agnate to Square, the GoPayment adaptable transaction app is chargeless and the basal annual has no monthly, transaction or abandoning fees, and offers a 2.7 percent amount for swiped transactions. Adjudge and Aboveboard in fact both alone the per transaction fee.

While Square’ clairvoyant has been chargeless for some time now, it was alone in the accomplished year that Adjudge confused its archetypal to action the its GoPayment agenda clairvoyant for free. A paid adaptation of GoPayment is aswell accessible for added high-use businesses for $12.95 a ages and provides amount of 1.7 percent for swiped transactions. With the partnership, Adjudge is alms Verizon Wireless barter two months of chargeless annual if they baddest this annual paid plan.

Verizon says that barter who acquirement a smartphone for their GoPayment use will allegation to subscribe to a Verizon Wireless Nationwide Talk plan alpha at $39.99 for annual access. Book and smartphone users crave a abstracts amalgamation starting at $30 annual admission for 2GB of data.

Chris Hylen, accepted administrator of Intuit’s Transaction Solutions division, frames the affiliation about alluring baby businesses that are application Verizon Wireless’s smartphones or tablets. And a move to Verizon makes faculty because that the carrier appearance the iPhone, Android phones and BlackBerries. It’s aswell important to agenda that this is GoPayment’s additional retail availability—Intuit’s clairvoyant is accessible on Apple’s retail website (as is Aboveboard and VeriFone). For base of comaprison, Square’s accessory is affairs at the Apple abundance for $9.95 but users get a $10 aboveboard acclaim if they assurance up for an account.

Hylen explains: “Rather than lose out on abeyant business, anyone who sells a artefact or a annual can now calmly and affordably accord their barter the advantage of paying with plastic…GoPayment is affair a huge allegation and is one of the fastest growing adaptable transaction solutions in the market. With Verizon Wireless, we’ll advice even added humans ascertain that they too can action acclaim agenda payments on the phones or tablets they already own.”

Of course, a vote of aplomb by a carrier as accepted as Verizon is abiding to advice GoPayment abide aggressive with Square, who took an investment from Visa recently, as able-bodied as VeriFone and added abate players like Erply.

Hylen tells us that there are amount of affidavit to accept GoPayment over competitors, including Intuit’s ‘trusted brand,’ the company’s ‘focus on consumers,’ 24-hour chump annual support, security, and a lot of importantly, the affiliation with Intuit’s badly accepted accounting software Quickbooks. GoPayment can aswell accompany affairs with contempo versions of QuickBooks. GoPayment aswell supports up to 50 users on one account, which is ideal for businesses with assorted advisers who plan in the field.

GoPayment is in fact one of Intuit’s fastest growing businesses and Hylen says the annual is on clue to action over $1 billion in affairs for the year. Adjudge beneath to acknowledge how abounding businesses are application GoPayment but did say that chump accretion has gone up by eight times back January.

Intuit says that it will accede agnate partnerships in the future. I will say that the accomplished abatement allurement does bandy me off a bit, and because that abounding humans overlook to forward in their rebates, the acclaim advantage that Aboveboard adopted with their Apple accord seems like a bigger fit for the consumer. But there’s no agnosticism that an endorsement from a carrier is a win for Intuit’s GoPayment and should advice addition usage.

Crunchbase

INTUIT

Company: Intuit

Website: intuit.com

Launch Date: September 11, 1983

IPO: INTU

Intuit Inc. is a arch provider of business and cyberbanking administration solutions for baby and mid-sized businesses; cyberbanking institutions, including banks and acclaim unions; consumers and accounting professionals. Its flagship articles and services, including QuickBooks®, Quicken® and TurboTax®, abridge baby business administration and amount processing, claimed finance, and tax alertness and filing. ProSeries® and Lacerte® are Intuit’s arch tax alertness offerings for able accountants. The company’s cyberbanking institutions division, anchored by Digital Insight, provides on-demand cyberbanking casework to help...

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Tags: Intuit, verizon wireless

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